Name: Roger Mendoza | Customer Marketing Summit | San Francisco
Start: 2026-09-09T07:00:00.000Z
End: 2026-09-10T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Roger

Mendoza

Customer Marketing Manager

Gigamon

Roger Mendoza is a Customer Marketing Manager at Gigamon, where he focuses on building genuine relationships with customers across the entire lifecycle. He owns Gigamon's customer communications strategy and focuses on growing newsletter engagement, leading customer gifting and advocacy programs that turn satisfied customers into active brand champions, and produces video storytelling content used across the company. He believes the best connection starts with listening to customers and finding creative ways to keep them engaged long after the sale.

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10 September 2026 13:45 - 14:30

Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce

As AI becomes more deeply integrated into customer marketing, leaders are rethinking not only workflows and programs but the structure of their teams. This session explores how organizations are adapting roles, responsibilities, and talent strategies for the future. What this session will cover: - How AI is changing the balance between automation and human expertise - The potential impact on hiring, team structures, and future roles - Ways to support team trust and career growth during change - Perspectives on the longer-term evolution of customer marketing teams Key takeaway: Attendees will leave with practical ideas for preparing teams to evolve alongside changing technologies.