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Selina
Koenig
Director, Content and Operations, Global Customer Advocacy
Zscaler
Selina is a customer marketer with over a decade of experience driving success in B2B cloud security and SaaS platforms. She is adept in scaling marketing programs across the US, Europe, and Asia, and possesses a great understanding of the nuances that distinguish successful global programs. She brings a proven track record in strategic relationship building and cross-functional collaboration, from practitioner to C-level, both with customers and internal stakeholders. With deep product knowledge and industry understanding, Selina excels at telling unique and impactful customer stories.
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10 September 2026 09:15 - 09:45
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Customer stories are among the most valuable assets organizations have, yet many remain difficult to access and underused across teams. Join Selina Koenig to explore how AI can make customer evidence more searchable, actionable, and scalable. What this session will cover: - How AI can surface customer stories at the right moment - Connecting advocacy efforts to broader business needs - Making customer proof points easier to access across teams - Extending the value of customer content already within the organization Key takeaway: Attendees will leave with practical ideas for transforming customer stories into a more strategic business resource.