Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Shawnna
Sumaoang
CMO
Deeto
Shawnna Sumaoang is the Chief Marketing Officer at Deeto, an AI-native customer platform redefining how companies activate trust at scale. At Deeto, she is focused on building a breakthrough category, accelerating growth, and transforming AI-powered insights into actions that drive revenue. Prior to joining Deeto, Shawnna spent a decade at Highspot, where she helped scale the company from an early-stage startup to a global category leader. As VP of Marketing, she led customer marketing, community, and demand generation, launching programs like Spark, Highspot’s global customer experience and community platform, and driving measurable impact on pipeline, retention, and product innovation. With a career spanning demand generation, brand, content, and design, Shawnna has held marketing leadership roles at K2 Software, Automic, and Optimum Energy. She thrives at the intersection of customer experience and technology and is passionate about the role of authentic storytelling in shaping business growth. Outside of work, Shawnna is a full-time mom, self-described “life juggler,” and occasional podcast host.
Button
10 September 2025 09:45 - 10:15
Customer voice, unlocked: Dropbox’s strategy for growth and scale
Customer advocacy isn’t just about collecting stories - it’s about activating the right voice, at the right time, in the right moment to move the business forward. At Dropbox, the customer marketing team has reimagined what scalable advocacy looks like in practice. By combining a strategic, always-on approach with smart automation, they’ve built a program that elevates the customer voice across product launches, sales cycles, and brand moments - without adding more manual work or overusing the same few advocates. In this session, you’ll learn how Dropbox: - Scaled their advocate pool by meeting customers at the right moment in their journey - Embedded AI to automate outreach, surface proof, and streamline content approval - Enabled their sales team to confidently leverage customer voice to accelerate pipeline - Shifted from one-off requests to a system of advocacy that’s measurable and repeatable You’ll walk away with a modern, scalable playbook for customer advocacy—one that blends authentic voice with AI-powered efficiency, and makes customer marketing a strategic growth engine for your company.