Thereasa Roy is a product marketing leader with over 15 years of experience, including 10 years specializing in B2B SaaS. She has successfully launched multiple software products, driving significant revenue growth and customer adoption. Known for her strategic approach, Thereasa excels at positioning, messaging, product launches, and cross-functional collaboration. Her key accomplishments include a 20% revenue lift at Great Question, launching Emburse’s first customer beta program, and increasing SaaS retention by 30%.