Valeria is a passionate customer marketing leader with experience building out advocacy marketing, evangelist communities, and customer reference programs in the tech space. Her philosophy and approach to customer marketing is centered on cultivating and nurturing relationships with customers. At Airtable, Valeria is responsible for creating tailored marketing journeys to showcase how organizations discover a better way of working. Prior to joining Airtable, Valeria held customer marketing roles at Zendesk, McAfee and Nutanix. She studied International Business in Colombia and graduated with a degree in Business Administration from San Jose State University.