Name: Valeria Gomez | Customer Marketing Summit | San Francisco
Start: 2026-09-09T07:00:00.000Z
End: 2026-09-10T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Valeria

Gomez

Head of Customer Advocacy

dbt Labs

Valeria is a customer marketing leader who builds advocacy programs from scratch. She’s spent her career turning customer relationships into pipeline-generating assets at companies like Pinecone, Zendesk, Airtable, and Nutanix, and is currently building the customer marketing function at dbt Labs. Her work sits at the intersection of storytelling and revenue: customer stories, reference programs, executive engagement, and voice of the customer – all connected back to what actually moves deals. She’s spent a decade working with technical and developer-adjacent audiences, and knows that the best customer story is the one the customer actually wants to tell.

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10 September 2026 13:45 - 14:30

Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce

As AI becomes more deeply integrated into customer marketing, leaders are rethinking not only workflows and programs but the structure of their teams. This session explores how organizations are adapting roles, responsibilities, and talent strategies for the future. What this session will cover: - How AI is changing the balance between automation and human expertise - The potential impact on hiring, team structures, and future roles - Ways to support team trust and career growth during change - Perspectives on the longer-term evolution of customer marketing teams Key takeaway: Attendees will leave with practical ideas for preparing teams to evolve alongside changing technologies.