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December 4
December 4
December 4
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Unify to Amplify - Simple hacks to scale up customer marketing results
Derek Britton, B2B Technology Customer Marketing & Advocacy Expert
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09:45
Main stage
Panel: Managing a flagship customer program - Identifying key stakeholders and the journey to creating, and keeping, customer advocates
Ivana Gaspic, Customer Advocacy Director, SAP
Valerio Battelli, Voice of Customer and Insights Lead - Product Marketing, Taboola
Nicola Kelly, Senior Customer Lifecycle Marketing Manager, Navan
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10:30
Main stage
Fireside Chat: Tips & tricks to customer referencing and traps to watch out for
Charlotte Hinson, Customer Reference Lead, UKI, Google Cloud
Jasmine Mokrysz, Marketing & Communications Manager, Ford Money
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11:00
Main stage
Coffee break
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11:30
Main stage
Customer advocacy as a team pursuit - how to build a best practice approach for cross-functional collaboration
Catherine Staite, Head of Customer Advocacy, GoCardless
Ash Gibson, Customer Marketing Manager, Xero
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12:00
Main stage
Lifecycle Advocacy: The new era of advocacy everywhere
Liz Richardson, Co-Founder and Managing Partner, Captivate Collective
Deena Zenyk, Co-Founder and Chief Client Officer, Captivate Collective
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12:30
Main stage
Six ways to extract more value from your customer case studies
Cristina Sartori Errico, Global Sr. Customers Community & Advocacy Lead - Cybersecurity
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13:00
Main stage
Lunch break
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14:00
Main stage
Fireside Chat: Customer marketing advocacy - A two-way street
Lydia Raven, Senior Customer Advocacy Manager, EMEA, Samsara
Antoinette Rees, Customer Marketing Manager, Coupa
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14:30
Main stage
Interactive roundtable discussion
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15:15
Main stage
Coffee break
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15:45
Main stage
Harnessing the power of customer videos
Dan Gable, Founder, ShoutOut
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16:15
Main stage
Panel: Gathering and distributing customer testimonials
Florian Engel, Director of Customer & Content Marketing, Aiven
Jodie Hoare, Customer Partner Marketing Expert
Puneet Nagpal, Customer Marketing & Lifecycle Leader
Kimberly Groat, Senior Customer Advocacy Manager - UKI, Workday
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17:00
Main stage
Chairperson closing remarks
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17:15
Main stage
Happy hour: Sponsored by Customer Marketing Alliance
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December 04, 2023
InterContinental at the O2
1 Waterview Drive
London

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