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Event starts in:
94

days :

1

: hours :

50

minutes

17

until the summit

March 10 & 11, 2026
Convene 360 Madison Avenue
360 Madison Avenue
New York

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What's on
Main stage
Exhibition & networking
Main track
Exhibition and networking
March 10
March 11
March 10
March 10
08:00
Exhibition & networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main stage
Customer marketing: The next great growth multiplier
Janette Hausler, Former Global VP Partner and Partner Marketing, UiPath
09:45
Main stage
Optimizing your customer marketing tech stack: Building for impact, not noise
10:15
Main stage
Panel - Metrics that move the needle: What execs really care about
Tamar Simpson, VP, Marketing and Communications, The James Beard Foundation
Jeanne Nitschke, Director of Customer Marketing, Inriver
11:00
Exhibition & networking
Coffee break
11:30
Main stage
Workshop - Elevating your influence as a customer marketer, how to build a personal brand that drives visibility and impact
12:15
Main stage
Activating customer data for growth: Turning insight into action at scale
12:45
Exhibition & networking
Lunch break
13:45
Main stage
Networking roundtable sessions
Victoria Mento, Global Head of Customer Marketing, Forcepoint
Christina Coplon, Senior Manager, Customer Communications, Pfizer
Nicholas D'Amato, Global Customer Advocacy Marketing Manager, Cisco
Eve Falk, Senior Customer Marketing Manager, Babbel
Natalie Holtgrefe, Former Director, Healthcare Relationship Marketing, Microsoft
Zehra Buzreba, Head of Customer Advocacy, Tecsys
14:45
Main stage
Using inclusive storytelling to elevate customer voices and accelerate growth
Sarah Reynolds, CMO, Benifex
15:15
Main stage
From testimonial to revenue asset: Integrating advocacy into your strategy
15:45
Exhibition & networking
Coffee break
16:15
Main stage
The leading indicators of revenue growth: How customer marketers shape the moments that matter
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation, Superhuman (formerly Grammarly)
16:45
Main stage
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
March 11
08:00
Exhibition and networking
Networking breakfast
09:00
Main track
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main track
From disconnected to dynamic: The cross-functional path to a revenue-ready customer lifecycle
Carrie Johnson, Sr Director of Customer Marketing, symplr
09:45
Main track
Behavior-led growth: Activating customer actions that compound lifetime value
Jameelah Calhoun, VP, Global Head of Product and Customer Marketing, Eventbrite
10:15
Exhibition and networking
Coffee break
10:45
Main track
Fireside chat - Collaboration decoded: What we’ve learned, what we’ll never compromise on, and what delivers results
Ed Smith, Director Customer Advocacy, Corelight
Meenakshi Lakhwani, Principal, Customer Advocacy, Workday
11:30
Main track
Roundtable sessions - Build the next-gen revenue playbook
12:30
Exhibition and networking
Lunch break
13:30
Main track
Five ways to run a kickass CAB that fuels growth
Melissa Beck, VP of Corporate Marketing, Sumo Logic
14:00
Main track
Beyond optimization: How AI-driven signals redefine customer engagement and revenue growth
14:30
Main track
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing
What's on
Main stage
Exhibition & networking
Main track
Exhibition and networking
March 10
March 11
March 10
March 10
08:00
Exhibition & networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main stage
Customer marketing: The next great growth multiplier
Janette Hausler, Former Global VP Partner and Partner Marketing, UiPath
09:45
Main stage
Optimizing your customer marketing tech stack: Building for impact, not noise
10:15
Main stage
Panel - Metrics that move the needle: What execs really care about
Tamar Simpson, VP, Marketing and Communications, The James Beard Foundation
Jeanne Nitschke, Director of Customer Marketing, Inriver
11:00
Exhibition & networking
Coffee break
11:30
Main stage
Workshop - Elevating your influence as a customer marketer, how to build a personal brand that drives visibility and impact
12:15
Main stage
Activating customer data for growth: Turning insight into action at scale
12:45
Exhibition & networking
Lunch break
13:45
Main stage
Networking roundtable sessions
Victoria Mento, Global Head of Customer Marketing, Forcepoint
Christina Coplon, Senior Manager, Customer Communications, Pfizer
Nicholas D'Amato, Global Customer Advocacy Marketing Manager, Cisco
Eve Falk, Senior Customer Marketing Manager, Babbel
Natalie Holtgrefe, Former Director, Healthcare Relationship Marketing, Microsoft
Zehra Buzreba, Head of Customer Advocacy, Tecsys
14:45
Main stage
Using inclusive storytelling to elevate customer voices and accelerate growth
Sarah Reynolds, CMO, Benifex
15:15
Main stage
From testimonial to revenue asset: Integrating advocacy into your strategy
15:45
Exhibition & networking
Coffee break
16:15
Main stage
The leading indicators of revenue growth: How customer marketers shape the moments that matter
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation, Superhuman (formerly Grammarly)
16:45
Main stage
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
March 11
08:00
Exhibition and networking
Networking breakfast
09:00
Main track
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main track
From disconnected to dynamic: The cross-functional path to a revenue-ready customer lifecycle
Carrie Johnson, Sr Director of Customer Marketing, symplr
09:45
Main track
Behavior-led growth: Activating customer actions that compound lifetime value
Jameelah Calhoun, VP, Global Head of Product and Customer Marketing, Eventbrite
10:15
Exhibition and networking
Coffee break
10:45
Main track
Fireside chat - Collaboration decoded: What we’ve learned, what we’ll never compromise on, and what delivers results
Ed Smith, Director Customer Advocacy, Corelight
Meenakshi Lakhwani, Principal, Customer Advocacy, Workday
11:30
Main track
Roundtable sessions - Build the next-gen revenue playbook
12:30
Exhibition and networking
Lunch break
13:30
Main track
Five ways to run a kickass CAB that fuels growth
Melissa Beck, VP of Corporate Marketing, Sumo Logic
14:00
Main track
Beyond optimization: How AI-driven signals redefine customer engagement and revenue growth
14:30
Main track
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing
What's on
Main stage
Exhibition & networking
Main track
Exhibition and networking
March 10
March 11
March 10
March 10
08:00
Exhibition & networking
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main stage
Customer marketing: The next great growth multiplier
Janette Hausler, Former Global VP Partner and Partner Marketing, UiPath
09:45
Main stage
Optimizing your customer marketing tech stack: Building for impact, not noise
10:15
Main stage
Panel - Metrics that move the needle: What execs really care about
Tamar Simpson, VP, Marketing and Communications, The James Beard Foundation
Jeanne Nitschke, Director of Customer Marketing, Inriver
11:00
Exhibition & networking
Coffee break
11:30
Main stage
Workshop - Elevating your influence as a customer marketer, how to build a personal brand that drives visibility and impact
12:15
Main stage
Activating customer data for growth: Turning insight into action at scale
12:45
Exhibition & networking
Lunch break
13:45
Main stage
Networking roundtable sessions
Victoria Mento, Global Head of Customer Marketing, Forcepoint
Christina Coplon, Senior Manager, Customer Communications, Pfizer
Nicholas D'Amato, Global Customer Advocacy Marketing Manager, Cisco
Eve Falk, Senior Customer Marketing Manager, Babbel
Natalie Holtgrefe, Former Director, Healthcare Relationship Marketing, Microsoft
Zehra Buzreba, Head of Customer Advocacy, Tecsys
14:45
Main stage
Using inclusive storytelling to elevate customer voices and accelerate growth
Sarah Reynolds, CMO, Benifex
15:15
Main stage
From testimonial to revenue asset: Integrating advocacy into your strategy
15:45
Exhibition & networking
Coffee break
16:15
Main stage
The leading indicators of revenue growth: How customer marketers shape the moments that matter
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation, Superhuman (formerly Grammarly)
16:45
Main stage
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
March 11
08:00
Exhibition and networking
Networking breakfast
09:00
Main track
Chairperson opening remarks
Bridget Heaton, Director of Customer Marketing
09:15
Main track
From disconnected to dynamic: The cross-functional path to a revenue-ready customer lifecycle
Carrie Johnson, Sr Director of Customer Marketing, symplr
09:45
Main track
Behavior-led growth: Activating customer actions that compound lifetime value
Jameelah Calhoun, VP, Global Head of Product and Customer Marketing, Eventbrite
10:15
Exhibition and networking
Coffee break
10:45
Main track
Fireside chat - Collaboration decoded: What we’ve learned, what we’ll never compromise on, and what delivers results
Ed Smith, Director Customer Advocacy, Corelight
Meenakshi Lakhwani, Principal, Customer Advocacy, Workday
11:30
Main track
Roundtable sessions - Build the next-gen revenue playbook
12:30
Exhibition and networking
Lunch break
13:30
Main track
Five ways to run a kickass CAB that fuels growth
Melissa Beck, VP of Corporate Marketing, Sumo Logic
14:00
Main track
Beyond optimization: How AI-driven signals redefine customer engagement and revenue growth
14:30
Main track
Chairperson closing remarks
Bridget Heaton, Director of Customer Marketing

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