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Event starts in:
43

days :

13

: hours :

59

minutes

19

until early bird prices end

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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agenda

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What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
See the details
16:15
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
See the details
Interactive session
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Rethinking community as a customer growth strategy
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:45
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
See the details
14:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
15:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
15:30
Customer Marketing Summit
Chairperson closing remarks
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
See the details
16:15
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
See the details
Interactive session
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Rethinking community as a customer growth strategy
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:45
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
See the details
14:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
15:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
15:30
Customer Marketing Summit
Chairperson closing remarks
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
See the details
16:15
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
See the details
Interactive session
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Rethinking community as a customer growth strategy
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:45
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
See the details
14:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
15:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
15:30
Customer Marketing Summit
Chairperson closing remarks
See the details

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