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Event starts in:
63

days :

17

: hours :

16

minutes

10

until early bird prices end

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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agenda

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What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The future of customer storytelling: Optimizing content for AI-driven discovery
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Customer stories that drive business growth: Aligning storytelling to revenue and retention goals
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Embedding customer marketing into every growth motion
See the details
14:15
Customer Marketing Summit
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Balancing retention, expansion, and experience: Where to focus for maximum impact
See the details
16:15
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
From retention to advocacy: Why the next era of growth is driven by customer voices
See the details
09:45
Customer Marketing Summit
Fireside chat | Rethinking customer marketing’s role in GTM strategy
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
See the details
Interactive session
11:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
12:30
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Fireside chat | The future of customer marketing teams: Structuring for an AI-augmented workforce
See the details
14:00
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
14:30
Customer Marketing Summit
First impressions that stick: Building onboarding experiences that drive adoption and confidence
See the details
15:00
Customer Marketing Summit
Chairperson closing remarks
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The future of customer storytelling: Optimizing content for AI-driven discovery
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Customer stories that drive business growth: Aligning storytelling to revenue and retention goals
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Embedding customer marketing into every growth motion
See the details
14:15
Customer Marketing Summit
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Balancing retention, expansion, and experience: Where to focus for maximum impact
See the details
16:15
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
From retention to advocacy: Why the next era of growth is driven by customer voices
See the details
09:45
Customer Marketing Summit
Fireside chat | Rethinking customer marketing’s role in GTM strategy
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
See the details
Interactive session
11:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
12:30
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Fireside chat | The future of customer marketing teams: Structuring for an AI-augmented workforce
See the details
14:00
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
14:30
Customer Marketing Summit
First impressions that stick: Building onboarding experiences that drive adoption and confidence
See the details
15:00
Customer Marketing Summit
Chairperson closing remarks
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
The future of customer storytelling: Optimizing content for AI-driven discovery
See the details
Agentic AI
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Customer stories that drive business growth: Aligning storytelling to revenue and retention goals
See the details
11:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
See the details
12:00
Customer Marketing Summit
Vibe coding: Unlocking AI superpowers for customer marketers
See the details
Interactive session
12:45
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Embedding customer marketing into every growth motion
See the details
14:15
Customer Marketing Summit
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
15:00
Exhibition & networking
Coffee break
See the details
15:30
Customer Marketing Summit
Panel | Balancing retention, expansion, and experience: Where to focus for maximum impact
See the details
16:15
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
See the details
16:45
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
See the details
09:15
Customer Marketing Summit
From retention to advocacy: Why the next era of growth is driven by customer voices
See the details
09:45
Customer Marketing Summit
Fireside chat | Rethinking customer marketing’s role in GTM strategy
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
See the details
Interactive session
11:30
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:00
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
12:30
Exhibition & networking
Lunch
See the details
13:45
Customer Marketing Summit
Fireside chat | The future of customer marketing teams: Structuring for an AI-augmented workforce
See the details
14:00
Customer Marketing Summit
Content under pressure: Why modern marketing teams are struggling to deliver impact at scale
See the details
14:30
Customer Marketing Summit
First impressions that stick: Building onboarding experiences that drive adoption and confidence
See the details
15:00
Customer Marketing Summit
Chairperson closing remarks
See the details

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