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Event starts in:
34

days :

1

: hours :

3

minutes

45

until doors open in San Francisco

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Community, everywhere: the intelligence layer that brings community to your customers, wherever they already are
Ami Asadi, Partner & Chief Product Officer, Bettermode
See the details
11:30
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
12:00
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:30
Exhibition & networking
Lunch
See the details
13:00
Breakout workshops
Workshop | Product Co-Creation: Building a Community-Powered Feedback Engine
Caitlin Foster, Head of Community Engagement, Adobe
See the details
Interactive session
13:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:00
Customer Marketing Summit
Roundtables | AI speed dating
James Lustenader, Director of Customer Marketing, Planview
See the details
Interactive session
14:45
Exhibition & networking
Coffee break
See the details
15:15
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
Charlotte Evans, Director, Global Customer Advocacy, Coursera
Erin O'Quinn, Senior Manager, Customer Marketing, Broadcom
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
16:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
16:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
17:00
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
May Wong, Former Director, Customer Advocacy & Adoption, ServiceNow
Chelcy Williams, Global Head, Customer Advocacy & Recognition Strategy & Programs, Mastercard
See the details
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
Emily Duguid, Customer Marketing Manager, Anaplan
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
Interactive session
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
Roger Mendoza, Customer Marketing Manager, Gigamon
Valeria Rezeik, Head of Customer Advocacy, dbt Labs
See the details
14:00
Breakout workshops
Workshop | Building a Customer Circle of Champions
Chitra Rakesh, Customer Marketing Lead, North America, Denodo
See the details
14:45
Customer Marketing Summit
Chairperson closing remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Community, everywhere: the intelligence layer that brings community to your customers, wherever they already are
Ami Asadi, Partner & Chief Product Officer, Bettermode
See the details
11:30
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
12:00
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:30
Exhibition & networking
Lunch
See the details
13:00
Breakout workshops
Workshop | Product Co-Creation: Building a Community-Powered Feedback Engine
Caitlin Foster, Head of Community Engagement, Adobe
See the details
Interactive session
13:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:00
Customer Marketing Summit
Roundtables | AI speed dating
James Lustenader, Director of Customer Marketing, Planview
See the details
Interactive session
14:45
Exhibition & networking
Coffee break
See the details
15:15
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
Charlotte Evans, Director, Global Customer Advocacy, Coursera
Erin O'Quinn, Senior Manager, Customer Marketing, Broadcom
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
16:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
16:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
17:00
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
May Wong, Former Director, Customer Advocacy & Adoption, ServiceNow
Chelcy Williams, Global Head, Customer Advocacy & Recognition Strategy & Programs, Mastercard
See the details
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
Emily Duguid, Customer Marketing Manager, Anaplan
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
Interactive session
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
Roger Mendoza, Customer Marketing Manager, Gigamon
Valeria Rezeik, Head of Customer Advocacy, dbt Labs
See the details
14:00
Breakout workshops
Workshop | Building a Customer Circle of Champions
Chitra Rakesh, Customer Marketing Lead, North America, Denodo
See the details
14:45
Customer Marketing Summit
Chairperson closing remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
What's on
Interactive session
Agentic AI
Customer Marketing Summit
Exhibition & networking
Breakout workshops
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Positioning customer marketing at the center of retention strategy
Stephanie Lepow, Senior Director of Customer Engagement Marketing, Workday
See the details
09:45
Customer Marketing Summit
Closing the gap between customer insight and executive action
See the details
10:15
Customer Marketing Summit
The human heat map: Where customer marketers really stand
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
Interactive session
10:30
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit
Community, everywhere: the intelligence layer that brings community to your customers, wherever they already are
Ami Asadi, Partner & Chief Product Officer, Bettermode
See the details
11:30
Customer Marketing Summit
The next generation of customer-led growth: Building an agentic AI powered strategy
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Agentic AI
12:00
Customer Marketing Summit
Turning customer conversations into an advocacy engine with AI-powered sentiment analysis
See the details
12:30
Exhibition & networking
Lunch
See the details
13:00
Breakout workshops
Workshop | Product Co-Creation: Building a Community-Powered Feedback Engine
Caitlin Foster, Head of Community Engagement, Adobe
See the details
Interactive session
13:30
Customer Marketing Summit
Fireside chat | Better together: Breaking silos between customer marketing and product marketing
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
See the details
13:45
Breakout workshops
Workshop | Which customer-led growth pillar needs your attention most?
Kevin Lau, VP of Customer Marketing, Freshworks
See the details
Interactive session
14:00
Customer Marketing Summit
Roundtables | AI speed dating
James Lustenader, Director of Customer Marketing, Planview
See the details
Interactive session
14:45
Exhibition & networking
Coffee break
See the details
15:15
Customer Marketing Summit
Panel | Advocacy in a skeptical era: How do you keep customer stories authentic?
David Olsen, Director of Customer Advocacy, Yubico
Charlotte Evans, Director, Global Customer Advocacy, Coursera
Erin O'Quinn, Senior Manager, Customer Marketing, Broadcom
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
16:00
Customer Marketing Summit
No one-size-fits-all CAB: Designing executive programs for different customer segments
Rachel Gonzalez, Director of Customer & Partner Marketing, Everlaw
See the details
16:30
Customer Marketing Summit
Using AI to strengthen customer relationships, not replace them
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
Agentic AI
17:00
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Welcome breakfast & registration
See the details
09:00
Customer Marketing Summit
Chairperson opening remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details
09:15
Customer Marketing Summit
Creating an internal AI engine for customer stories: Unlocking advocacy across the business
Selina Koenig, Director, Content and Operations, Global Customer Advocacy, Zscaler
See the details
Agentic AI
09:45
Customer Marketing Summit
Detecting churn signals before renewal risk escalates
Alain Mowad, VP, Product & Customer Marketing, Aspect Software
See the details
10:15
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit
Panel | Rethinking customer marketing’s role in GTM strategy
Michaela Alexander, Former Director of Customer Marketing, Freshworks
Lauren Wood, Customer Marketing Manager, Freshworks
May Wong, Former Director, Customer Advocacy & Adoption, ServiceNow
Chelcy Williams, Global Head, Customer Advocacy & Recognition Strategy & Programs, Mastercard
See the details
10:45
Breakout workshops
Workshop | Designing an advocacy framework that grows with you
See the details
11:30
Customer Marketing Summit
Roundtable discussions | Metrics that move the needle: Leveraging KPIs that actually prove customer marketing value
David Olsen, Director of Customer Advocacy, Yubico
Emily Duguid, Customer Marketing Manager, Anaplan
Sara Steffen, Senior Director, Customer Marketing, Databricks
See the details
Interactive session
12:00
Exhibition & networking
Lunch
See the details
13:00
Customer Marketing Summit
Workshop | Embedding customer marketing into every growth motion
Leslie Barrett, Director, Customer Marketing, Tipalti
See the details
Interactive session
13:00
Breakout workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Customer Marketing Summit
Panel | The future of customer marketing teams: Structuring for an AI-augmented workforce
Marianna Levyash, Head of Customer Advocacy, RingCentral
Ashley Ward, Director of Customer Marketing & Advocacy, LeanData
Roger Mendoza, Customer Marketing Manager, Gigamon
Valeria Rezeik, Head of Customer Advocacy, dbt Labs
See the details
14:00
Breakout workshops
Workshop | Building a Customer Circle of Champions
Chitra Rakesh, Customer Marketing Lead, North America, Denodo
See the details
14:45
Customer Marketing Summit
Chairperson closing remarks
Colette Chavalia, Principal Customer Marketing Manager, Databricks
Andrew Sevillia, Senior Director, Customer Marketing & Advocacy, UiPath
See the details

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